Our Standards
These are the promises we make to every person who uses CuriVara. They are not marketing language. They are enforced by how the system is built, not just by what we say.
These are the promises we make to every person who uses CuriVara. They are not marketing language. They are enforced by how the system is built, not just by what we say.
How we make money never influences what you see. CuriVara earns through affiliate links and disclosed advertising. Neither has any connection to which products appear in your results or how they are ranked. This is not a policy we follow. It is enforced by how the system is built. The components that generate your results have no access to revenue data, and the components that handle revenue have no access to your results. They are structurally separate.
Your results are driven by the hair and scalp characteristics you share with us. We do not use your browsing history, purchase history, or demographic information to influence what you see. The system does not track your behavior across other sites. It does not use cookies, device fingerprints, or third-party data to build a profile of you. What you tell us about your hair is what drives your matches. Nothing else.
Products must earn their way into your results. If a product is not strongly compatible with your profile, it does not appear. We would rather show you fewer results than pad your list with weak matches.
Every product in your results is there for a reason connected to your profile. We are building toward full transparency where you can see exactly why each product was matched to you.